Winter’s coming! It’s time for those dreaded website updates.

Winter is approaching, which means the dreaded website update season is upon us. If you’ve been avoiding your site for the past months (years?), it can be hard to get started once you finally set aside the time to make updates. Should you re-write your text? Does it matter that your homepage banner image is grainy? What’s the bare minimum that you should do to make sure that your website is actually useful for your customer and helping you make sales? Here are five things you’ll want to fix before spring.